Sunk Costs
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I know I told you I was planning on filling that From Pink Slip CafePress shop with as many designs as I could so that it would be able to make back the money I already sunk on it, but since then, I have re-thought that idea.
Sunk costs are items that you will not be able to recover. I am going to start treating the $60 I spent on the year-long premium shop fee as a sunk cost. Why? Mainly because I already have a premium shop on CafePress (Ha Ha Shirt Shop), and I still have room to add several hundred designs, let alone the ability to delete some designs that have never sold. I believe this will be enough room for me to continue with. Therefore, I am going to eat the $60 and let the From Pink Slip shop expire next Feb. Any new designs will be loaded into my Ha Ha Shirt Shop shop.
Although sunk costs usually refer to items that were consumed during evaluation of deals, I am going to apply that principle to this shop. If I didn’t already have another shop that had a huge selection, then I would keep the From Pink Slip one up and running and stuff it full of designs. The last thing I want to do is add 350 designs and then end up wanting to close the shop next year because I am directing all my website traffic to Zazzle and thus relying on the convoluted marketplace sales to break even. I am already annoyed that I will lose the traction / search results / history / links on several of my designs.
That is my plan. Any ideas / suggestions / thoughts on this?
Slippy
From Pink Slip
2 Comments on this post
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Paul Hood said:
Yeah, Cafepress is a lost cause altogether. Whatever they are doing now to rip off their own designers will only get worse in the future, probably sooner than later. Zazzle looks pretty cool, and we opened a shop there too, but I do have grave concerns that the recent cash grab out of designers pockets will be used to buy out another POD company. I hope I am wrong, but last year in July they bought Imagekind.
June 9th, 2009 at 10:41 pm -
Slippy said:
I hadn’t thought of that. I think you are right, that is a real possibility (CafePress purchasing other POD’s). I also agree with the - it will only get worse. After they see the exodus and discover they are not hitting the revenue goals they were projecting, they will start cramming more stuff down.
June 11th, 2009 at 7:18 am
